Privacy policy

At Reed Smythe & Company, LLC (“Reed Smythe”, or “we” or “us”) we respect your privacy and are committed to protecting it.

This privacy notice has been drafted to explain how we collect, use, disclose, and protect information that we collect about you and your rights with respect to that information. 

This notice covers information we collect from or about you when you give it to us, visit our website, visit our store, or interact with our advertisements. It also covers information that we may receive from other persons or companies who have received your information and can share it with us.

If in any case our privacy practices differ from those explained in this notice, we will let you know you at the time we ask for or collect your information.

  1. Quick links
  • What information we collect about you
  • Children’s online privacy
  • How we collect your information
  • Cookies and automatic data collection technologies
  • How we use your information
  • Disclosure of your information
  • Interest-based advertising
  • Third party content, apps, and links
  • Your rights and choices
  • Data security
  • Your California privacy rights
  • Nevada privacy
  • Changes to our privacy notice
  • Contact us
  1. What information we collect[A1]

We may collect the following types of information about you, which we have grouped together as follows: 

  •   Identity Information. Examples include first name, last name, marital status, title, date of birth and gender.
  •   Contact Information. Examples include billing address, shipping address, email address and telephone numbers.
  •   Financial Information. Examples include information necessary to perform a transaction through our e-commerce platform vendor/processor, Shopify, including payment card details, and the corresponding phone number and email address of the cardholder.
  •   Order/Transaction Information. Examples include details about your orders, your payments, and other details of products and services you have purchased from us.
  •   Technical Information. Examples include internet protocol (IP) address, your login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
  •   Profile Information. Examples include your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 
  •   Usage Information. Examples include information about how you use our website, products and services.
  •   Marketing and Communications Information. Examples include your preferences in receiving marketing from us and our third parties and your communication preferences[A2] .
  •   Demographic Information and Preferences. Examples include personal characteristics and preferences, such as your age, marital and family status, number of children, shopping preferences, and income level.
  •   User Content. Examples include photos, reviews, and other feedback that you provide to us on or through our social media pages or websites about our products, locations, and services. If you choose to provide User Content, it may be made available on public areas of our website or on or through our social media channels.

Some of the information we collect about you may be personal information, or personal data, that can be used to identify you including, for example, your name, email address, mailing address or delivery address (“Personal Information”). In some jurisdictions, certain unique identifiers like IP addresses and other usage or technical information may be considered Personal Information. Personal Information does not include data where your identity has been removed so that we can no longer identify you (anonymous data), which we may use for any purpose. 

  1. Children’s online privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect Personal Information from children under 13. If you are under 13, do not use or provide any information on this website or through any of its features, register for an account, make any purchases through the website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use]. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at keith@reedsmythe.com.

  1. How we collect your information

We collect information from and about you in the following ways:

  •   When you provide it to us. You may give us information about you by filling in forms or by communicating with us by email, phone, text, in person, or otherwise. This includes information you provide when you register for an account, subscribe to one of our newsletters or other communications, enroll in our loyalty program (if applicable), place an order, participate in one of our events, fill out a survey, write a review, or when you otherwise contact us about our website, products, or services.
  •   From our websites and emails. As you interact with our website and our emails, we may automatically collect Technical Information about your equipment, browsing actions and patterns. We collect this information by using cookies, server logs, web beacons, and other similar technologies. Our Cookies and automatic data collection technologies section contains more information and options to control or opt-out of certain data collection or uses.
  •   From others. We may receive information about you from third parties including, for example, our business partners, subcontractors, analytics providers, and service providers. We may also receive the information from referring websites or third parties, including social media sites such as Facebook, Twitter, Tumblr, Instagram, Pinterest, YouTube, Google+ and others.
  1. Cookies and automatic data collection technologies

Our website uses automatic data collection technologies to distinguish you from other website users. This helps us deliver a better and more personalized service when you browse our website. It also allows us to improve our websites by enabling us to:

  •   Estimate our audience size and usage patterns.
  •   Store your preferences so we may customize our websites according to your individual interests.
  •   Speed up your searches.
  •   Recognize you when you return to our website.
  •   Keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via email or SMS.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). For more information, see the Interest-based advertising section of this privacy notice.

The technologies we use for this automatic data collection may include:

  •   Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. For information about managing browser settings to refuse cookies, see Your rights and choices.
  •   Flash Cookies. Certain features of our website may use Flash cookies (local stored objects) instead of browser cookies to collect and store information about your preferences and navigation to, from, and on the website. For information about managing Flash cookies see Your rights and choices.
  •   Web Beacons. Our website pages, advertisements, and e-mails may contain small transparent embedded images or objects known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count website page visitors or email readers, or to compile other similar statistics such as recording website content popularity or verifying system and server integrity. For information about managing web beacons, see Your rights and choices.
  •   Log Files. As is true of most websites, we gather information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the website, to track the movements of users around the website and to gather demographic information about our user base as a whole.

We may use Google Analytics to provide certain analytics services for us. More information about Google Analytics can be found in the Google Analytics Terms of Use and the Google Analytics Privacy Policy

We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers.

  1. How we use your information

We use Personal Information to offer and provide products and services to you, including offering products for sale, processing payments, shipping and fulfilment of orders, and keeping you up to date on products, services and offers. We may use your information to conduct our business operations including for the following purposes:

  •   To create and manage your account.
  •   To provide you with products and services you request or purchase from us.
  •   To allow you to enter a sweepstake, contest, promotion, other program that we may offer. 
  •   To conduct market research.
  •   To develop and provide advertising tailored to your interest and to determine the effectiveness of our advertising.
  •   To provide you with the information or support that you request from us, including to send you newsletters.
  •   To improve our website, products or services, marketing, customer relationships, and experiences.
  •   To develop new products and services.
  •   To notify you of special offers, discounts, updates, and products and services that we think may be of interest to you. To learn more about your choices with regards to these communications see Your rights and choices.
  •   To manage our relationship with you which may include notifying you about changes to our terms or privacy notice, providing you notices about your account, asking you to leave a review or take a survey, addressing any concerns you may have about our products or services.
  •   To provide you with the information, products, services or support that you request form us or to fulfill any other purpose for which you provide it.
  •   To deliver relevant content, advertisements, and messaging to you and to measure or understand the effectiveness of such content, advertisements, and messaging. 
  •   To make suggestions and recommendations to you about our own and third-parties’ products or services that may be of interest to you. If you do not want us to use your information in this way or for more information on how to adjust your preferences, see Your Rights and Choices.
  •   To carry out our obligations and enforce our rights and to protect our websites, customers, and other individuals including to protect against or identify possible fraudulent transactions.
  •   For any other purpose as may be permitted by law or that we describe when you provide the information.

We may use information that is not Personal Information for any purpose. For example, we may aggregate usage data from many people in a way that does not identify any individuals to calculate the percentage of users accessing a feature on the website. 

  1. Disclosure of Your Information

We share your Personal Information with service providers to help us provide our products and services to you. As referenced above, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

In addition, we may share non-Personal Information without restriction. We may share your Personal Information with:

  •   Any subsidiary, affiliate, our ultimate holding company and its subsidiaries, and affiliates.
  •   To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them.
  •   To our business partners who provide services on our behalf but who may also use the information we provide for their own commercial purposes. For example, some of our advertising partners may use information to market other parties’ products and service to you. For more information see Interest-based advertising.
  •   To public or government (including enforcement) authorities.
  •   To an actual or prospective buyer or other successor in the event of merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, where one of the transferred assets is the Personal Information we hold.
  •   If we offer a co-branded promotion, to our co-sponsor.
  •   To fulfill the purpose for which you provide it.
  •   For any other purpose as may be permitted by law or that we describe when you provide the information.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may also disclose your Personal Information:

  •   To comply with any court order, law, or legal process, including responding to any government or regulatory request.
  •   To enforce our Terms of Service and other agreements with you.
  •   To protect the rights, property, or safety of our business, our employees, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of cybersecurity, fraud protection and credit risk reduction.
  •   To investigate suspected violations of any law, rule or regulation, or the terms or policies for our website.

We may also use your information to contact you about our own and third-parties' products and services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile or opt-out as directed when you receive such an email from us. For more information, see Your rights and choices.

  1. Interest-based advertising[A3]

Some content or applications on our website, including advertisements, are served by third parties, including advertisers, ad networks, and servers, content partners, or application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. Our partners may use non-cookie technologies on which browser settings that block cookies might have no effect. Your browser may not permit you to block such technologies.

For this reason, keep in mind, you can block the collection and use of information related to you by advertising companies for the purpose of serving interest based advertising by visiting the following platforms of self-regulatory programs of which those companies are members:

  •   The NAI’s opt-out platform is available here.
  •   The DAA’s opt-out platform is available here.
  1. Third Party Content, Apps, and Links

Some content or applications on our website may be served by third parties, content providers and application providers including the following:

  1. Plugins. Our website makes available the option for you to use “plugins” that are operated by social media companies. If you choose to use one of these plugins, then it may collect information about you and send it back to the social media company that owns it. This may happen even if you do not click on the plugin, if you are logged into the social media website that owns the plugin when you visit our website. Information collected by a plugin is subject to the privacy policy and terms of the social media company that makes it. If you do not want the social media company who owns a plugin to collect information about you when you visit our website, sign out of the social media network before visiting. By interacting with a plugin when you are on our website (for example, clicking the Facebook “Like” button), you are intentionally transferring information to that social media company. Further, if you are logged into a social media website when you visit our website, then you are directing us to share your data with the social media company that owns the plugin.
  2. User Content. In the event our website allows you to upload your own content to the website and you do so, any information you submit becomes public information, and we do not control how others may use the content you submit. We are not responsible for uses that may violate our privacy policy, the law, or your intellectual property rights.
  3. Third-party links. Our website may contain links to other sites, which we do not control. Those websites have their own privacy policies and terms.
  4.   Your Rights and Choices

Your rights may vary depending on where you are located. We have created mechanisms to provide you with the following control over your information.

  •   Marketing[A4] . If you do not want us to use your email address or other contact information to promote or recommend our own products and services, or third parties’ products or services, if presented with the option to opt-in, do not opt-in. If you have an account with our website, you may be able to log in and check or uncheck relevant boxes. If you do not have an account, you can adjust your preferences by contacting us as set forth below in the Contact Us section. You may also opt-out of further marketing communications in email by selecting the link to Unsubscribe at the bottom of that message. You may Reply STOP to any SMS marketing message in order to opt out. This opt-out may not apply to information provided to us as a result of a product purchase, warranty registration, product service experience or other transactions.
  •   Accessing, Updating and Deleting Your Information. If you have an account with us, you may have the ability to access your information and make updates to or delete your data. If not, you can contact us as set forth in the Contact Us section below to request access to, correction of, or deletion of Personal Information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or negatively affect the information’s accuracy.
  •   Cookies and Automatic Data Collection Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Flash cookies are not managed by the same browser settings as are used for browser cookies. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. However, if you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. If you do not want Google Analytics to be used in your browser, Google Analytics provides an opt-out tool which can be found here. In some cases, you may be able to set your browser or email program to not download web beacons.
  •   Interest Based Advertising. Please see Interest-based advertising above for information on how to opt-out of interest-based advertising.
  •   California Residents. If you are a California resident, you may have additional rights and choices with regard to your Personal Information. Please see Your California privacy rights for more information.
  •   Nevada Residents. If you are a Nevada resident, please see our Nevada privacy section below for more information our information practices.
  1.   Data Security

We take precautions to protect the confidentiality and security of your Personal Information by using industry recognized security safeguards such as site monitoring, secured networks and servers, firewalls and encryption. When we ask for sensitive information, we protect it through the use of encryption during transmission, such as SSL (Secure Socket Layer). Unfortunately, no method of transmission over the Internet is completely secure. Therefore, while we strive to protect your Personal Information, we cannot guarantee its absolute security.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your Personal Information. Our security procedures mean that we may occasionally request proof of identity before we disclose Personal Information to you. You are responsible for protecting against unauthorized access to your password and to your computer/mobile device. We ask you not to share your password with anyone.

  1.   Your California privacy rights

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to keith@reedsmythe.com.

  1.   Nevada privacy rights

Nevada residents have the right to opt out of the sale of certain "covered information" collected by operators of websites or online services. We currently do not sell covered information, as "sale" is defined by such law, and we do not have plans to sell this information.

  1.   Changes to our privacy notice

We will post any changes we may make to our privacy notice on this page. If the changes materially alter how we use or treat your information we will notify you by email to the primary email address specified in your account (if you have an account with us) and/or through a notice on the website home page. The date the privacy notice was last revised is identified at the top of the page. You are responsible for ensuring that we have an up-to-date email address for you and for periodically visiting our website and this page to check for any changes.

  1.   Contact Us

If you have any comments or questions about our privacy policy, please contact us via email at hello@reedsmythe.com.